Ten new Styx outlets across tier-2 cities in six months
Coordinated a ten-outlet expansion across tier-2 cities with franchise partners, standardised operations and unified brand rollout.
How the work unfolded.
The challenge
Simultaneously launching 10 outlets across 6 cities with first-time operators, without diluting the brand or overwhelming central operations.
What we did
We productised the launch — turnkey site-diligence pack, unified contractor kit, a 4-week combined training curriculum and two launch waves timed 6 weeks apart to keep central operations focused.
Outcome
All 10 outlets opened on schedule, all reached cash-positive within an average 4.2 months, and franchisee NPS at the 6-month mark stood at 72.
Numbers before, numbers after.
Documented phase by phase.
- Month 1
Partner selection
Screened 40 applicants against a defined operator profile; onboarded 10.
- Months 2–3
Site & fit-out
Standardised site diligence checklist, unified contractor kit, opening-collateral pack.
- Month 4
Staff training
4-week combined training across F&B, sports operations and hospitality service.
- Months 5–6
Launch waves
Two staggered launch waves of 5 outlets each. Central operations team on-site for opening fortnight.