From cold pipeline to 3× qualified leads in a single quarter
A US-based B2B systems vendor moved outbound to Lockene voice agents and grew qualified pipeline 3× without additional headcount.
How the work unfolded.
The challenge
The client had plateaued at 110 SQLs per quarter across a 12-person SDR team, with cost per SQL creeping above $180. Hiring more reps was not commercially viable at that unit economics.
What we did
We deployed four Lockene AI voice agents against an existing 12,000-lead cohort, plumbed into Salesforce via native connectors and set up a warm-handoff pattern where reps only picked up calls that had cleared a defined qualification bar.
Outcome
Inside 90 days qualified pipeline grew 3×, cost per SQL fell to $74 and sales-cycle shortened by 15 days. The SDR team was redirected to closing, not sourcing.
Numbers before, numbers after.
Documented phase by phase.
- Week 1
Discovery
Mapped 12 ICP segments, audited existing outbound stack (Outreach + Salesforce).
- Weeks 2–4
AI voice deployment
Configured 4 voice agents against a 12,000-lead cohort. Established handoff protocol into human reps.
- Weeks 5–8
Iterative tuning
Refined talk-tracks based on conversion signal. Introduced automated meeting-booking flow.
- Weeks 9–13
Scale & measure
Ran full-volume campaigns, measured lift versus baseline, prepared reporting for board review.